We spend a lot of money and time getting customers to come and visit our products. Unfortunately, not all of them convert, but that doesn’t mean they are lost. Using the data you have, you can market directly to them to get them back and convert. This saves on your cost per conversion since it is generally cheaper to get someone back rather than get someone new.
Let’s be honest, most of you are great at marketing and delivering traffic to your products. Once you find a successful method, you ramp it up and send ever-increasing traffic to get more conversions. However there are other methods to get more conversions out of your traffic, but they can be harder to find and optimize.